What is In-commute media?

A new way for brands to meet people during their daily commutes

IN-COMMUTE MEDIA · PART 1 OF 3

J. Ramachandran, Founder & CEO, LearnPerk · November 2026

In-commute media is personalized marketing for travellers. On their own phones, during their daily commutes: no cookies, no tracking across the web, and brands pay only for results. Most importantly, with explicit and any-time-revokable permission from the commuter.

This post is about a better way to meet Lisa, and millions like her. We call it In-commute media.

What is the marketing efficacy of digital media?

Digital media is everywhere. Brands, marketing agencies and content creators have leveraged the ubiquitous digital media to engage potential consumers.

And the 44 that arrive? It may land on someone who doesn’t need the product. Digital media follows people quietly, collects data about crowds, and then guesses who might want what. It is a lot of effort spent guessing.

What makes the commute so different?

Attention, brought together. The commute is full of scattered minutes: a video here, a scroll there. In-commute media brings those minutes together in one place, inside an app Lisa already uses for her journey.

Attention, with a start and an end. We call it the attention capsule. It opens when Lisa boards and closes when she gets off the commute. It is designed to end when the ride ends.

Not built to be addictive. In-commute media doesn’t try to keep Lisa on her phone for longer than her journey. People are already on their phones during the commute. In-commute media simply makes those minutes count, till journey ends.

In a world full of intermediaries, is LearnPerk just another link in the chain?

In-commute media replaces a long chain with one short step. Brands pay for results, not for ads somebody saw.

Who gains from In-commute media?

Lisa (rider) saves daily, the transit operator earns beyond the fare (non-fare revenues), local shops get more commuter walk-ins, and brands see real sales.

Can a brand finally see what it sells?

Yes. When Lisa uses an offer at a shop on her way home, that is not a guess about influence. It is a sale, linked to a real moment on a real route.

Is In-commute media timely?

In-commute media did not start as an answer to cookies rules or privacy concerns. It started with a simple observation about the daily commute: millions of people, the same time every day, phone in hand and with scattered attention that can be consolidated.

Is In-commute media real yet?

In-commute media is LearnPerk's innovation: starting local, with one city’s daily riders, and grow city by city for a global propagation.

Built on millions of daily journeys. Close to the traveller. Personal to her. And she is in charge. She decides to join, what to take, and when to step out. Brands don’t own her attention. She does. She gets paid for her attention.

The commute was always there. In-commute media puts the traveller in charge of it.

Curious? Let’s talk. learnperk.com

Quick answers

What is In-commute media?

Personal offers a traveller has opted into, on her own phone, during her daily commute, built around her route and routine. Unlike posters in stations, it reaches one person on her own screen.

How is In-commute media different from retail media?

Retail media shows ads inside a shop’s own website or app, often without customer's permission and intrusively. In-commute media meets customer in a moment she chooses with her permission.

Is In-commute media advertising without cookies?

Yes. It uses the traveller’s own route and routine, with her consent, instead of following her across the web.

In-commute media series: Part 1, What is In-commute media? (this post) · Part 2, How In-commute media works · Part 3, How to measure efficacy of In-commute media

* Source: Association of National Advertisers (US), Programmatic Media Supply Chain Transparency Benchmark, December 2024 https://ana.net/content/show/id/pr-2024-12-programmatic 43.9% programmatic spend entering a buying platform reached consumers.